|
In this way, Ikea managed to combine creativity andinformative value. 2.- Volvo Volvo achieved its goals through one of the mostingenious augmented reality campaigns. An interaction ratio of 9.6%. 192,319clicks. An increase of 239% on its website traffic, and an impressive non-paidpresence in media, not only within its sector, but in general media as well. Topromote its new S60 model, Volvo used two elements in its campaign: Anaugmented reality experience that allowed people to drive a virtual car. Anagreement with YouTube to activate the game by scanning a video by the brand onYouTube. Users had to start from the video scan on YouTube but later, theycould drive the virtual car wherever they wanted by moving their smartphonessimply from side to side. 3.- VISA Visa took advantage of all the creativity ofthe Lemon & Orange agency to create one of the most ingenious augmentedreality campaigns to date in Poland: “Try something new with Visa.”
The campaign took place in several shopping centers and Germany Email List wasfocused on the use of augmented reality. Thus, the citizens of several Polishcities were able to try something new mixing the real world and computergenerated images, all of this thanks to augmented reality. For this, imageswere projected on a 15-square-meter LED screen. When people approached aspecific area, they could be seen next to other animated images, such asgiraffes, pandas, elephants and other objects and animals, which brought joy tothose watching. Additionally, the users could take photographs in which bothimages were visible, making the experience even more memorable; and it was alsopossible to add comments or send them by email or to the users’ social mediaprofiles with an app on an iPad dedicated to the campaign, which turned theexperience into something even more social.
Ford The launch of the 7-seat Ford Grand C-MAX also tookplace in shopping centers. This campaign took place in Britain in 2011, 4 yearsearlier. This time, augmented reality was used on smaller screens through acollaboration with the advertising furniture company JCDecaux. The campaign wasaimed at users to let them become familiar with the minivan’s characteristics.It allowed the users to adjust some preferences, such as color, or to open andclose doors, or to even change the perspective from where they wanted tovisualize them. All this from the palm of the user’s hand, as you can see onthe video. 5.- Nokia and Angry Birds Today, it is usual to find yourself in anystreet or shopping center with screens with which you can interact on severallevels, specially, with games of all kinds. But this was not so usual in 2012.For that reason, Nokia’s Lumia terminal advertising in Australia was soingenious.
| 
樓主