If Google sees that you have a collection of articles on

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The same topics, you appear as an expert and Google likes experts. Myth Six: Links are the Most Important SEO Factor This is still a very strong belief. This is also something that many agencies focus on. Not a week goes by without me being contacted by an agency or a consultant to offer to outsource the creation of links or for exchanges (I make you a link and you make me one). Some will say that this is so because it is easier to make links than good content (for me, good content is first and foremost content that is referenced in a good position on the right queries) .

As a reminder, less than 10% of pages are referenced even by one keyword in the 12 Email Data months following their posting online. When we look more closely at the results of the 1st page, we often see pages without any or very little backink (inbound link). We rarely see pages with no words. We can reference pages without any inbound links. Google is clear: “content, links and RankBrain are the 3 key SEO factors”. RankBrain is one of the latest developments in the Google algorithm. RankBrain is a move toward understanding intent beyond what is typed (or spoken) into Google. It is recommended in any case to regularly check your backlinks, where they come from (sites, pages and locations).





We can have real surprises. Myth Seven: Links Irrelevant to Your Niche Won't Help You The ideal is to have links to sites and pages relevant to you. But if links come from irrelevant but authoritative sites, that's not a problem. Myth Eight: “Guest” blog posts no longer make sense Spammy comments should be avoided. Guest posts on other blogs or relevant comments still make sense. Not so much in terms of link creation since most will be “nofollow”, but because this can give you visibility to an audience who does not yet know you. At our place, we create links, super optimized content which is generally referenced quite quickly, we carry out audits, we intervene on the code, the structure or the architecture of our clients' sites. For the links, it's manual work, case by case, tailor-made.