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Jobs or reduced hours at work, and your offers and specials may not be the draw they once were. Understanding your customer’s mindset can help you create an effective communication strategy. Quadrants of Customer Engagement Source: FuelTravel As you plan your email communications, keep in mind that visitors want to be aware of any potential health concerns.
Additionally, guests need money to travel. Between furloughed jobs and non-essential business shutdowns, the economic impact of COVID-19 is extensive. The Washington Post recently reported that 3.3 million Americans have filed for unemployment since the virus outbreak. That’s 3.3 million people who no longer have the financial means for leisurely travel.
Lastly, guests need to have their fears abated to feel comfortable traveling. Because it’s difficult to predict what’ll happen with the spread of COVID-19, consumers may find themselves in the following categories: Adventurous: tired of social distancing and anxious to get back on the road Cautious: unpredictable current social climate will impact their long-term travel decisions.
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