|
|
It is also possible to make this connection via a third-party platform, a Comparison Shopping Service (CSS) partner. These are a kind of comparison sites that also display their affiliated webshops within Shopping and do exactly the same as Google with Merchant Center. Side note in between: Pretty crazy right? A comparable service from third parties? This in turn results in lower costs per conversion. Google Shopping does not exclude Search Ads, of course, a combination always works well. The more you are shown, the greater the chance of the click. And as mentioned before, if you don't get the click, you don't pay either. An old-fashioned example of if it doesn't help then it doesn't hurt.
How do I get my products on Google Shopping? Unfortunately, getting Singapore Phone Number List your products in Google Shopping is not that simple. This is because there are many requirements to match your products to the wishes of Google. In short, it is about four layers: Shopping construction steps Your webshop: here are all your products with all product specifications. A product feed: the 'flattened' version of your webshop. This can be done via: A feed manager A plugin on your website An XML export Google Merchant Center (GMC) or a CSS: the platform where your product feed is linked to Google's shopping services Google Ads: here you create your..
Shopping campaign from the link with GMC or a CSS 1. Your webshop Of course you already have all your products on your webshop. It is important that you place clear images and product information on this. That is of course good for your conversion, but also as a start for your placements in Google Shopping. For ultimately good search results in Google (organic and paid traffic), you already want to take SEO search terms into account here. 2. The product feed The product feed is actually the interpreter from your website to Google Shopping. This feed is a compiled XML file that is filled according to Google 's standards . You must then communicate this to Google.
|
|
樓主