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Unlike a traditional business in a physical store in real life, where you can exploit print ads, an online business ( online business ) is an environment that requires you to completely use digital marketing. . How does this marketing become effective and attract potential customers ? Subiz 's suggestion is to build a marketing funnel and go step by step carefully.
1. Don't think everyone knows about your brand
Even if your brand has spread to thousands of people, in reality there are still people who don't even know it exists. They don't know about the brand. They don't trust you. And best of all, they don't think your product will provide a solution to their problems.
In the event that you invest all your money in advertising and then have hundreds of people visit your website, on average 7 out of 10 people will never use the service or generate a conversion. In fact, the zero-conversion is likely to be even larger. This statistic is for large and widely known companies such as IMB. Trust plays an important role in conversion, and small brands have not yet established the same trust among consumers as established companies have.
So how to do?
Use videos
You should use video to explain 2 things: The current user problem and the solution you provide.
For example, you can refer to Subiz's video to see why you should use an online customer support solution for your website. Viewers will be aware of the need and outstanding features of Subiz, thereby deciding whether to use this product for their online store or not.
Subiz's intro video
Subiz's intro video
Feedback from customers
Don't forget to get feedback from your first Job Function Email List customers by using automated emails or by reaching out to individual customers. These responses should be added directly to the landing page to build trust with new visitors. Research shows that up to 67% of potential customers are influenced by comments about your products online. Use your landing page as a tool to establish trust in your online business.
Attract (grow), train (educate) customers and offer offers.
Landing pages demonstrate a great ability to drive brand awareness and engage potential customers. However, the majority of visitors to your website will leave without ordering any products. You can aim for more viable conversions like email list collection and building. This is the first part of building a marketing funnel.
Once you've got your leads' email addresses, you can push them further down the funnel to further build awareness, trust, and convince them to buy.
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