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LEARN HOW TO PUT TOGETHER A MARKETING PLAN FOR YOUR COMPANYmarketing plan Content 1 What is the marketing plan and why is it important? 2How to put together your marketing plan? 2.1 1 – Make a diagnosis of thecompany 2.2 2 – Carry out market analysis 2.3 3 – Analyze the competition 2.4 4– Define your audience and persona 2.5 5 – Brand positioning 2.6 6 – Defineobjectives 2.7 7 – Define KPIs 2.8 8 – Choose the appropriate strategies foryour objective 2.9 9 – Available budget 2.10 10 – Schedule and responsibleparties 3 Putting it into practice and final considerations Whenever someonestarts a business, the goal is obviously for it to grow and prosper. And forthis to happen, you need to invest in advertising actions, so that you will beseen by consumers.

But for them to be effective, it is important to Thailand Email List invest in agood marketing plan, which will serve as the basis for everything that will bedone. Despite its importance, we are talking about something that is often leftaside by many companies, which ends up harming all marketing work and,consequently, results. Therefore, today, we will explain the importance ofmaking this plan and how you can put it together. WHAT IS THE MARKETING PLANAND WHY IS IT IMPORTANT? In short, it is a document with all marketingstrategies, objectives and analysis indicators for a specific period. Themarketing plan can be for the entire sector or for specific campaigns, such asChristmas, Black Friday, etc.

The idea of making this plan is to prevent situations fromhappening, such as, for example, starting to invest in the company'sadvertising, without any guidance. In other words, the marketing plan serves togive the sector clear guidance on the objectives to be pursued, the indicatorsthat must be monitored and the strategies to be developed. And there is onevery important thing about it: this document should not be exclusive tomanagement, but to all areas, so that they understand its importance within thestrategy and how their contribution will help to deliver a better final result.HOW TO PUT TOGETHER YOUR MARKETING PLAN? To be able to develop it correctly,you will need to follow some steps, which are: 1 – MAKE A DIAGNOSIS OF THECOMPANY The first step is to carry out an internal assessment of the company.This involves looking at the business structure, number of employees, salesvolume, revenue history, resources, current positioning and managementobjectives.

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